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Exact Match was founded on a simple idea: the best consumer data in the world should not be locked behind enterprise contracts and opaque pricing.
Exact Match started when our founder, Frankie, spent years watching marketers at companies of all sizes struggle with the same problem: getting access to quality consumer data without signing six-figure annual contracts or navigating sales processes that took months.
The data existed. The technology existed. But access was gatekept by pricing models designed for Fortune 500 budgets. Small and mid-market teams were left choosing between overpriced enterprise tools and unreliable discount alternatives.
We built Exact Match to change that. Same data quality. Transparent pricing. No contracts. No gatekeepers.
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To make consumer data transparent, accessible, and fairly priced.
Every product decision, every pricing choice, and every feature we build is measured against this mission. If it does not make great data more accessible, we do not build it.
The principles that guide everything we do.
We publish our pricing, explain our data sources, and never hide behind opaque contracts. What you see is what you get.
Great data should not require a six-figure budget. We built Exact Match so every marketer, from startup to enterprise, can access the same quality data.
We obsess over data quality. Our 94%+ match rate is not just a number we put on a slide deck — it is the standard we hold ourselves to every day.
Consumer trust matters. We are CCPA-compliant, SOC 2 certified, and committed to responsible data practices that respect consumer privacy.
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A small, focused team obsessed with making consumer data work better for marketers.
We are a growing team of data engineers, marketers, and product builders who believe the data industry needs more transparency and less friction. Want to learn more about who we are?
Get a free sample and experience the transparency we are built on.