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Consumer data specialist vs. B2B prospecting tool. Different missions, different strengths.
Exact Match and Apollo.io serve different markets. Here is how they compare when you need consumer data.
| Feature | Exact Match | Apollo.io |
|---|---|---|
| Primary Focus | B2C consumer intelligence | B2B sales prospecting |
| Consumer Profiles | 250M+ verified U.S. consumer profiles | Limited consumer data, B2B-focused |
| Data Clusters | 47,000+ behavioral & demographic clusters | Company and contact firmographics |
| Identity Resolution | 94%+ match rate on consumer data | Email and company matching |
| Pricing Model | Pay-as-you-go, no contracts | Free tier + paid plans from $49/mo |
| Consumer Behavioral Data | Purchase intent, lifestyle, interests | Not available |
| Site Visitor ID | Built-in pixel identifies 25% of visitors | Not available |
| Sales Sequences | Not a sales engagement tool | Built-in email sequences and dialer |
| CRM Integration | API-first with major CRM support | Native Salesforce, HubSpot integrations |
| Best For | B2C marketers and consumer brands | B2B sales teams and SDRs |
Apollo.io is excellent for B2B sales. But if your audience is consumers, here is why Exact Match is the better fit.
Apollo.io is built for B2B sales teams. If you need consumer profiles with behavioral data, purchase intent, and lifestyle attributes, Exact Match delivers what Apollo cannot.
While Apollo focuses on company and job title data, Exact Match provides 47,000+ behavioral and demographic clusters purpose-built for consumer marketing campaigns.
Our identity graph is designed for consumer data, connecting fragmented profiles across devices and channels with a 94%+ match rate on consumer records.
Exact Match
Exact Match is a consumer data platform. Every feature is designed for B2C marketing: consumer profiles, household data, purchase behavior, lifestyle interests, and life-stage targeting.
Apollo.io
Apollo.io is a B2B sales intelligence platform. Its strength is company data, professional contacts, job titles, and sales engagement tools for outbound prospecting.
Exact Match
250M+ U.S. consumer profiles enriched with 47,000+ attributes including demographics, psychographics, purchase behavior, and real-time intent signals.
Apollo.io
275M+ contacts and 73M+ companies, focused on professional data like job titles, company size, technology usage, and funding information.
Exact Match
Consumer acquisition, audience building, direct mail, email marketing, site visitor identification, customer enrichment, and predictive modeling for B2C brands.
Apollo.io
B2B lead generation, outbound sales sequences, contact discovery, account-based marketing, and sales team workflows.
Exact Match
Transparent pay-as-you-go pricing from $0.02/record. No contracts, no minimums. Volume discounts available for larger needs.
Apollo.io
Free tier available with limited credits. Paid plans start at $49/month per user. Enterprise pricing available for larger teams.
Different pricing models for different use cases.
Adding Exact Match to your consumer marketing stack is fast and simple.
Download your consumer contacts from Apollo.io in CSV format.
Upload to Clean ID to append 47,000+ consumer attributes to your existing data.
Use Audience ID to find net-new consumers matching your ideal customer profile.
Push enriched consumer audiences to your marketing platforms and CRM.
Pricing and feature information based on publicly available information as of 2026. Apollo.io is a registered trademark of Apollo.io Inc. This comparison is provided for informational purposes only. We encourage you to verify current pricing and capabilities directly with each provider.
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