Intent Data

The Short Answer

Intent data captures behavioral signals that indicate a person is actively researching or preparing to make a purchase decision, such as visiting comparison pages, searching for related terms, or engaging with relevant content. It lets marketing and sales teams prioritize outreach to people showing real buying signals instead of contacting a cold, undifferentiated list.

How It Works

Intent signals are gathered from behavior that indicates active research: visiting comparison content, searching related terms, or engaging repeatedly with relevant material, then aggregated into a score or flag for each individual.

Why It Matters

Reaching out to someone showing real intent signals converts at a meaningfully higher rate than contacting an undifferentiated list, which is why intent data is used to prioritize, not just expand, outreach.

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