Lookalike Audience

The Short Answer

A lookalike audience is a new group of people who share behavioral or demographic similarities with an existing customer list, without necessarily having any direct relationship with the business yet. Platforms build lookalike audiences by analyzing the traits of current best customers and finding other individuals in a data graph who exhibit those same traits.

How It Works

A platform analyzes the shared demographic and behavioral traits of an existing customer list, then searches a broader data graph for other individuals who exhibit those same traits, regardless of whether they have interacted with the business before.

Why It Matters

Lookalike audiences let a business scale beyond its current customer base by finding new people who resemble its best-fit customers, which is typically more efficient than broad, untargeted prospecting.

See Audience ID