Website Visitor Identification
The Short Answer
Website visitor identification matches anonymous website traffic to real, named individuals using a pixel or script installed on the site. Instead of only seeing anonymous session data, a business can see which known individuals visited, what they viewed, and follow up directly, closing the gap left by low website form-fill rates.
How It Works
A pixel or script installed on the site captures visitor signals, then matches those signals against a consumer data graph to resolve a portion of anonymous sessions to named individuals, typically delivered back to a dashboard daily.
Why It Matters
Most websites convert only a small share of visitors into known leads through forms alone. Visitor identification recovers value from the traffic that would otherwise leave with no trace, letting a team follow up directly.
See It In Action
One plan, everything included. Get started on Unlimited for $999/mo, or $6,999/yr on annual billing.