Branded Exports

The Short Answer

Branded exports let a business deliver enriched or audience data to its own end clients under its own brand, rather than a third-party platform's branding. They are common among agencies that resell data services to their own customers and need the output to look native to their business.

How It Works

Instead of the underlying platform's branding appearing on delivered data or reports, exports are configured to carry the reselling business's own name and look, so the output appears native to whoever delivers it to the end client.

Why It Matters

Agencies that resell data services to their own customers need the deliverable to look like it came from them, not from a third-party vendor, which is exactly what branded exports are built for.

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