Cross-Entity Audience

The Short Answer

A cross-entity audience combines signals across multiple related entities, such as a household, a company, and its individual employees, to build a more complete targeting profile than any single entity alone would provide. It is useful when purchase decisions are influenced by more than one person or dimension.

How It Works

Signals from multiple related entities, an individual, their household, and in some cases a company they are associated with, are combined into a single targeting profile rather than evaluated separately.

Why It Matters

Many purchase decisions are influenced by more than one person or dimension. A cross-entity audience captures that complexity instead of flattening it into a single individual-level or company-level view.

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