Firmographic Data

The Short Answer

Firmographic data describes attributes of a company rather than an individual: industry, employee count, revenue range, and location. It is the business equivalent of demographic data and is commonly used in B2B targeting, though consumer-focused platforms typically prioritize individual-level behavioral and demographic data instead.

How It Works

Firmographic attributes are collected at the company level: industry classification, employee count, annual revenue range, and headquarters location. They describe the organization rather than any specific person working there.

Why It Matters

Firmographic data is the backbone of B2B targeting and segmentation. Consumer-focused platforms typically prioritize individual-level behavioral and demographic data instead, since the buying decision is made by a person rather than a company.