CCPA (California Consumer Privacy Act)
The Short Answer
The CCPA is a California law that gives consumers the right to know what personal data is collected about them, request its deletion, and opt out of its sale. Any platform that collects or processes California consumer data, including third-party data providers, must offer a compliant opt-out mechanism and honor deletion requests within statutory deadlines.
How It Works
The law grants consumers the right to know what personal data is collected about them, to request its deletion, and to opt out of its sale, and it requires covered businesses to provide an accessible way to exercise those rights.
Why It Matters
Any platform that collects or processes California consumer data, including third-party data providers, must offer a compliant opt-out mechanism and honor deletion requests within statutory deadlines, making CCPA compliance a baseline requirement, not optional.
See It In Action
One plan, everything included. Get started on Unlimited for $999/mo, or $6,999/yr on annual billing.