Deceased Suppression
The Short Answer
Deceased suppression removes records belonging to individuals who are known to have died from a marketing or outreach list, using data sources like the Social Security Death Master File. Suppressing deceased individuals is both a data hygiene best practice and, in many cases, a compliance requirement, since continuing to market to a deceased person's contact information can be harmful and wasteful.
How It Works
Records are checked against known deceased-individual sources, such as the Social Security Death Master File, and any matches are automatically removed or flagged before a list goes out for outreach.
Why It Matters
Continuing to market to a deceased person's contact information is wasteful and can be distressing to their family. Suppression is both a data hygiene best practice and, in many contexts, a compliance expectation.
See It In Action
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