Lead Scoring

The Short Answer

Lead scoring assigns a numeric value to each lead based on attributes and behaviors that correlate with a higher likelihood of converting, such as job title, engagement level, or firmographic fit. Traditional lead scoring uses manually assigned point values; predictive lead scoring replaces or supplements those rules with a model trained on real outcome data.

How It Works

Each lead accumulates points for attributes and behaviors known to correlate with conversion, job title, engagement level, firmographic fit, and the total score determines how the lead is prioritized or routed.

Why It Matters

Traditional lead scoring relies on manually assigned point values, which drift out of date as buying patterns shift. Predictive lead scoring replaces or supplements those rules with a model trained on real outcomes instead.

See Predict ID