Phone Append
The Short Answer
Phone append matches an existing list against a data graph to add a verified phone number to records that only have a name, address, or email. It is used to enable outbound calling, SMS marketing, or telemarketing campaigns from a list that was originally collected without phone data.
How It Works
A list containing a name and address, or a name and email, is matched against a data graph to find and attach a verified phone number for each record that is missing one, enabling outbound calling or SMS.
Why It Matters
Phone-based channels, from live calling to SMS, convert differently than email and often reach people faster. A phone append opens up those channels for a list that was originally collected without a phone field.
Related Terms
See It In Action
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