Reverse Append

The Short Answer

A reverse append starts from a single known identifier, like an email address or phone number, and appends the remaining profile: name, mailing address, and demographic attributes. It is the mirror image of a standard email or phone append, which instead start from a name and address to find contact information.

How It Works

Starting with a single known identifier, an email address or phone number, the platform searches its data graph and returns the remaining profile: name, mailing address, and demographic attributes tied to that identifier.

Why It Matters

It is the mirror image of a standard append. A reverse append is the right tool when the only thing you have is contact information and you need to know who that contact information belongs to.